Trends

Experts Identify 6 Emerging Influencer Marketing Trends

Influencer marketing has become an area of strategic importance for marketing departments, according to Traackr. B2B technology companies are aware of the trend, according to the paper’s coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts suggest that influencer marketing requires a fundamental shift.

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Business and financeGulliver

Qatar Airways wants a 10% stake in American Airlines

IT SEEMED, at first blush, to be a masterclass in how to bait a rival. For years, American Airlines, along with other big American carriers, has complained of “unfair” competition from Middle Eastern operators, which stand accused of taking state subsidies. On June 22nd one of those accused, Qatar Airways, said it planned to take an unsolicited 10% stake in the firm.

In a regulatory filing, it was revealed that Qatar, which reported a profit of $540m in 2016, wants to buy at least $808m of American’s shares. The move has not gone down well with some. Doug Parker, American’s boss, described it as “puzzling”. One airline union accused Qatar of “using enormous government subsidies to gain a greater foothold in US markets”. Adding “They’re coming after our routes, which means the jobs of our members are at stake.”

Politicking from America, in turn, has been making life tough for Qatar’s national carrier. This month Donald Trump backed the decision of several Gulf states to cut diplomatic ties with…Continue reading

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