All posts on July, 2017


marketing

InsideView Launches Expert Consulting Service for B2B Marketers

InsideView has announced a consulting service to help B2B marketers implement account-based marketing. Expert Service, the first in the firm’s planned series of InsideView Expert Services, delivers target market analytics and helps customers build a view of their total addressable market using a data visualization console. InsideView’s TAM service is a blend of consulting, technology and data.

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Tech Buzz

Why Facebook’s Willow Beats Apple’s Saucer

Facebook knocked it out of the park with its financials last week, and a lot of its success comes from Zuckerberg’s unique focus. Unlike other firms that jump from project to project, ranging widely from what makes them money — like Google — Facebook stays close to what made it successful. There is no stronger evidence than when you compare the two office projects from Apple and Facebook.

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